This episode of The Charlotte Business Podcast sits down with Elliot Tousley, owner of Marketing with Elliot and co-founder of two digital advertising agencies, to make sense of digital marketing in 2026. Elliot breaks down what business owners consistently get wrong with their Facebook and Google Ads, and — just as important — how to tell a real marketing professional from someone who's just going to burn through your budget.
The conversation also covers why a bottoms-up funnel can be the smarter move for a small business, and where the real marketing opportunities are for Charlotte-area businesses right now. If you're spending money on ads without a clear return, this episode is for you.
"I help business owners fix broken marketing. You focus on running the business. I'll own the marketing — strategy, execution, and performance, all aligned, all accountable, all working toward growth."
Watch the full conversation above, or listen on Buzzsprout.
Elliot is a musician, entrepreneur, and co-founder of two digital advertising agencies. He's been based in Charlotte since 2020 and, through Marketing with Elliot, partners with early-stage and growing businesses to expand the reach of their marketing — social media strategy, content, and ads.
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